2 min read

Smarter recruiting with a strong Employer brand

Smarter recruiting with a strong Employer brand
Recruiting the perfect candidate for your company can sometimes feel like trying to find a needle in a haystack. You need to identify and target promising talents that can drive innovation, growth and success for your business. However, it's equally important to prioritise the competencies that align with your organisation's goals and values. The good news is that finding the right candidates is getting easier with a strong employer brand in combination with using the best platforms to connect to your desired target group.

As you probably already know, employer branding is the organisation’s reputation among employees, potential candidates, and the industry as a whole. It is important that future candidates know who you are and what you’ve got to offer. A strong employer brand is proven to attract more candidates with the talents you’re looking for. Here we will list a few things to keep in mind to keep a strong employer brand.

Define your employee value proposition (EVP)​​

Clearly articulate what makes your organisation unique as an employer. Highlight the benefits and experiences employees can expect, emphasising the values and culture that set your company apart. This forms the foundation of your employer brand and informs your communication strategies.

Showcase Company Culture

Use various channels, such as your website, social media, and recruitment materials, to showcase your company culture. Share employee testimonials, highlight success stories, and provide glimpses into day-to-day activities. Authenticity is key – let your company culture shine through in a genuine way.

Cultivate a Positive Candidate Experience

Ensure a positive experience for candidates from the moment they interact with your brand. Streamline the application process, provide timely and constructive feedback, and make the onboarding process seamless. A positive candidate experience reflects well on your employer brand, even for those who may not ultimately join your organisation.

The value of exit interviews   

There is no getting away from the fact that employees are in a position of dependence and might therefore not always give honest feedback when their managers ask straight forward. This is why the exit interview holds a value to not be forgotten. Here is your chance to get honest feedback from an employee. This will help you find ways to improve your company culture and will reflect back on your employer brand.

Imagine using a platform where you always reach your desired target group, when it comes to students. Orbi allows you to showcase your offerings, such as employee benefits while targeting different groups of candidates based on their skills, knowledge, and location. By leveraging Orbi, you can effectively build and strengthen your employer brand among Gen Z and connect with the future generation of talented individuals.

Remember, investing in your employer brand is an investment in attracting and retaining the right talent for your business. By utilising platforms like Orbi, you can display your employer brand to Gen Z in a way that resonates with them and drives their interest in your organisation.

 

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